Industry: FairPrice’s Marketing Stunt (Singapore)

I bought this campaign! It had me swept away and pleasantly surprised at the open invitation plus cultural exchange angle. Wanting to find out more, I did email the couple about having my team over for dinner and got rejected due to overwhelming responses. Which actually is a very good thing, so I’m kind of surprised by the backlash that they’re having now. 

Kudos to NTUC FairPrice, Havas Worldwide Singapore & actual couple Dana & Sefan.

Here’s the actual video on YouTube – An open dinner invitation to Singaporeans: Let’s share a mean together…

From: Dana C
Subject: Re: Let’s share a dinner together
Date: 20 August, 2013 11:53:48 PM GMT+08:00
Hey Reka! 🙂 

Thanks for all the love and support and replying to our dinner invite! 

We’re really sorry we haven’t been able to get back to you earlier. We have received overwhelming responses and have since held the dinner over the weekend. We will be sharing videos of the dinner we hosted on our YouTube channel. 

We wish we could have everyone over for dinner but because our home is quite small, we had to limit the number of people that came over. 

Thank you once again for encouraging us with your interest. We hope to see more people do the same. 🙂 

Danke schön! 

Dana & Stefan”

Oh wells… We’re still in the office cracking things up, love Lottie Reed.
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